mission + philosophy

aloe is a holistic approach to skincare. Founder Tracy Bethel´s philosophy is to treat the skin with highly active, organic ingredients that truly change the way it looks, acts, and feels. aloe exists to bring clients the most effective treatments, combining the latest technology with the highest quality skincare products.

Tracy opened Tracy Bethel Skincare in 2006 and her business quickly grew, largely through word of mouth. She loved exploring new products and methods to help her clients solve their skin challenges. In 2011, Tracy added an acupuncturist, and in 2012, a massage therapist, both natural steps toward her holistic approach.

Through the rapid growth of Tracy´s business and a desire to meet her clients´ skincare needs while achieving balance in her own life, aloe sprouted from concept to reality. Tracy wanted to create a calm spot in her busy West Austin neighborhood, where clients might walk to their appointments, but be transported to a peaceful retreat during their visit. aloe is dedicated to providing the highest quality treatments and organic skincare and makeup products available in Austin.

keeping it green

aloe is dedicated to being environmentally conscious and strives to ensure all aspects of the business, from the store to the products and treatments, are both earth and animal friendly.

Eminence Organics product line is committed to being the industry leader in keeping our planet green. Their organic farm in Hungary is 100% powered by solar and wind energy. They use only natural compost during planting and harvest from controlled areas to avoid damaging any native or endangered flowers and herbs. Both planting and harvesting are done by manual labor, thus producing little to no carbon dioxide.

Eminence boxes are made from 30% post-consumer recycled material and can be re-recycled. The wooden boxes are made from 50% post-consumer recycled material. The plastic containers are made from polylactic acid, a polymer made out of corn – a completely biodegradable packaging!

aloe skin + body’s retail store is stocked with products that are clean, green, and never tested on animals!

aloe gives back

Here at aloe, we believe being part of a community means giving back to the community. To that end, we are proud to support many local charities. We also are working in the community through the Aloe Foundation, providing services to some of Austin’s most at need populations. For more information on the Aloe Foundation, please visit www.aloefoundation.org


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